The European Commission will allocate €200.9 million in 2020 to fund promotion activities for EU agri-food products at home and abroad. The 2020 promotion policy work programme adopted by the Commission outlines the main priorities for support. EU policy on the promotion of agri-food products is designed to help the sector take advantage of the expanding and increasingly dynamic global agri-food market, raise awareness on quality schemes including organic produce and help producers should they face market disturbances.
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